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And I started thinking about where do I fit in, where do I fit in now?

Ariely eventually fit in as an expert on human behavior.

He studied thousands of online interactions, examining market value — what makes us attractive online.

In men, the research shows, height and salary are key.

Four and a half decades after they were hitched by an IBM mainframe, they’re still married.

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But they do include Steve Caplette, who was overcome with emotion on the day he wed Sally Petruzello. “I think it's fair to say that we know a little, but we probably don't know enough to have an algorithm that we think is really good,” said Dan Ariely, a professor of psychology and behavioral economics at Duke University.

When it comes to initial online dating preferences in America, multiracial individuals, in particular multiracial Asian Americans, have moved to the top of the racial hierarchy of dating preference patterns.

In a new study about to be published in “American Sociological Review,” researchers from the University of Texas and University of Massachusetts examined 6.7 million initial messages sent between heterosexual women and men from 2003 to 2010 on one of the largest dating websites in the United States to see how often daters of different races received responses.“How Asians are treated in the dating market is highly gendered,” University of Texas Austin Assistant Professor of Sociology Ken-Hou Lin told NBC News, “Asian women often receive similarly favorable treatment as white women do, while Asian men experience a level of discrimination that is comparable to black men.”Now, however, multiracial Asian Americans who self-identified as “Asian-white” were among the most popular of the racial groups.

“If you look demographically it doesn't look like they're increasing the amount of marriages.

CNBC: Love at First Byte Ariely questions whether algorithms used by online dating sites actually work.

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