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Despite the target demographic of young girls, Friendship Is Magic has also gained a large following of older viewers, mainly young and middle-aged men, who call themselves "bronies".Portions of the show have become part of the remix culture, and have formed the basis for a variety of internet memes.As of June 2012, the site lists rules numbering in the 900s.In January 2008, a set of 100 rules was added to Urban Dictionary A set of 47 rules exists on an Encyclopedia Dramatica entry as of June 2012.A feature-length film adaptation directly based on the TV series, titled My Little Pony: The Movie, was theatrically released on October 6, 2017 in the United States.Just as Michael Bay's film had helped to boost the new Transformers toy line, Hasbro wanted to retool the My Little Pony franchise and update it to better suit the current demographic and taste of young girls.This set also has been documented on the Internet Archive as a community text.In 2007, 4chan’s founder Christopher Poole, better known as moot, was asked about the rules during a question-and-answer session at ROFLcon.
Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger demographic", with the concept of "co-viewing" of parents with their children being a central theme of the Hub Network's programming.
Faust, who had previously worked on Cartoon Network's The Powerpuff Girls and Foster's Home for Imaginary Friends, had been pitching original animation aimed at girls for years, but had always been rejected by studios and networks because cartoons for girls were considered unsuccessful.
When she pitched to Lisa Licht of Hasbro Studios, Licht showed Faust one of their recent My Little Pony animated works, Princess Promenade, "completely on the fly".
At the time of the archival, there were 18 rules in the entry, despite it mentioning that 48 existed.
A set of 50 rules were posted on the text based 4chan discussion board on February 15th, 2007. Answers question seeking the original Rules was posted on June 13th, 2007, with the top answer linking to the Encyclopedia Dramatica page.